SaaSiest 2022

Who is the best SaaS company at padel? We are calling for all padel enthusiasts that are also joining SaaSiest2022, to join us for a fun game of padel. Everyone that holds a ticket to the event is able to join free of charge! The competitive juices will be flowing for sure, but rest assured this is something for all levels of players.

Sign up here: https://forms.gle/Cv1NWuMY5mK7...

Exclusive for the whole SaaS Nordic CEO Network  and the SaaS Nordic Executive Network  ticket holders

Nathan spent 320 hours interviewing 62 private SaaS founders with $100m+ in Revenue (Several in Nordics are about to join - SuperMetrics, Dixa, Funnel.io). There were 5 key patterns, cheat codes, and "systems" that came up over and over again. He'll be sharing these live for the first time. The 4th one will surprise you. Can you guess all 5? You'll see 64 slides, 15 templates (LOI's, OKR docs, Internal team memos) you can use today.

Community-led growth is the GTM strategy used by some of the world's fastest-growing SaaS companies. In this session, we will hear how double Unicorn Neo4j created a grassroots movement to win it all! Emil Eifrem, CEO & Co-founder of Neo4j will walk us through how they built, maintained, and capitalized on a strong community from the inception of their journey.

Analysts put you in a bucket, individuals rate your product on review sites, industry experts have an opinion about your offerings. Should you care? Most definitely, not only care but actively work to move the public opinion in the direction that properly reflects the value you bring to the market. This session with Frances Arville, EMEA Sales, G2, and Mathias Thulin, Co-Founder & CSO GetAccept, is about how you need to think about external opinions and what you should do as a B2B SaaS company to come out on top!

A Voice of the Customer program provides a framework for asking, compiling, analyzing, and reporting customer feedback, their wants, and needs! In this session, Maria Petrova, Head of Product Supermetrics tells us how they work with VoC and the results!

Scale, Scale and Scale - how do you efficiently scale your revenue team across internal teams & partners, globally, all at once? Sara Brooks, VP Sales at Pleo is sharing her story from the past 3 years with this Danish Unicorn, the do's ad dont's in scaling a revenue team in hyper-growth mode!

A generalists' guide to getting specialist tasks done before you can afford specialists." Nick Peters joined Ardoq in 2018, just as they passed the $1m ARR milestone. As the VP of Operations, they managed to do Finance, Legal, RevOps, Support, HR, IT, & Security tasks on a tight budget before they could afford a CFO, VP of Legal, Director of RevOps, Head of Support, Head of IT, or CISO. What they've learned on that journey is valuable to any B2B SaaS company trying to optimize its budgets for growth.

Every successful business has full control of the key Leading and Lagging indicators! But which are they? How do you keep track of them, what is the benchmark, and how do you get them to interplay. Learn from the panel of experts as they share their take on this! Moderator: Elif Schmidt, CEO Oxceed. Panel: Nora Tandberg, CFO Papirfly  Group, Sølve Nord, CFO Kindly and Casper Nielsen Christiansen, CFO Penneo.

You have succeeded in your home market and now you've set your eyes on expanding in Europe, or even decided to go for the big prize - the US. Expanding internationally is exciting and rewarding, and success will significantly increase the value and staying power of your business. But it can also be quite challenging, and often very, very, expensive! Pål Malmros, partner at Verdane and investor in many internationally successful scaleups, will share learnings from Verdane, and will be joined on stage by Tobi Andersson, founder of the Verdane portfolio company Dapresy. Tobi will share his experiences from expanding internationally as a startup, contrasted with insights on how to lead large global teams, from his current role managing a EUR 100m+ SaaS business following Dapresy's acquisition and merger with Confirmit and Focusvision.

Once they have achieved product-market-fit, the number one mistake scaling SaaS companies make is blindly ramping up marketing & sales investments without first building a scalable, repeatable and predictive marketing & sales machine. In this fireside chat Oxx co-founding partner Mikael Johnsson will be speaking to Rory Blundell, CEO of Gravitee, a fast growing SaaS company which is right now in the process of building its marketing & sales machine to take the step from product-market-fit to go-to-market-fit. The conversation will focus on key learnings and the do's and don'ts to navigate this tricky but critical phase of your SaaS company's growth.

Poor onboarding = poor adoption early on, is the #1 reason why customers churn! How do you fix this? What does good onboarding look like? Learn from Courtney Librizzi, Head of User Engagement Kognity, what you need to do in the first 30-60-90 days for your customers to see the real value right of the gates and leaving them wanting to come back for more.

Taking on the US market is one of the key expansion elements for almost every SaaS organization. It is also one of the most difficult, and a lot of folks have failed. Learn from Øyvind Reed, CEO Whereby, what some of the common pitfalls are and what you need to do to avoid them.

It is Energy, not Effort! How do you energize your sales team and lay the ground for repeatable success? Aaron Ross, author of Predictable Revenue will share in his keynote 3 key ingredients in order to establish and achieve exactly this, Energized Sales!

Champagne and networking - after a jam-packed day of great sessions there is no better way into a relaxed and fun atmosphere to connect with your peers than Champagne! 

Welcome to a food feest! A selection of local flavors will be served for dinner, there is something for every taste bud out there :).  Great food, accompanied by SaaSy drinks and lots of great conversations - a perfect way to get into dancing mood!

The famous duo Sax on the beat will be playing live, exclusively for us at SaaSiest! It's a take on modern music in a way you may have never seen before! 100% guaranteed that you'd like to hit the dance floor when the sax hits its first note!

Dance floor, disco lights, bars with SaaSiest signature drinks, and great music all at your fingertips! Party like it's 1999

4m USD to 50m+ USD ARR, 50 to 550+ people and raised 600m USD, all within the same year! Join us as Daniel Eisenberger from Deel tells us about all the things they've learned during this amazing journey, that should apply to every SaaS hypergrowth organization out there!

We've all been waiting for that commission and bonus check at the end of the year! It feels good when it lands for the employee, but is it good for your organization and employees long-term? Fredrik Skantze, CEO Funnel shares his story about how his organization deployed a commission & bonus-free organization, just to see growth excel more than ever before!

There is a good reason why the HR function has a seat at the management and board table! Or at least should! But what does it really take from an HR function to attract, develop and retain your biggest asset - your people? Learn from our HR specialists how a well-developed HR function is a key success factor in your growth journey.
Moderator: Nanette Brink, CEO Sweden HR group. Panel: 
Elin Filipp Chief People Officer Talentech Group
Sabina Klint Chief People Officer, Funnel
Anna Oom Lindroos Chief People Officer, Puzzel

Past success is not a guarantee for future success. The one thing the most successful B2B SaaS companies have in common is that they can iterate and adjust for the future faster than anyone else. But how exactly do you "pivot" your business? In this session with Louise Barnekow, CEO of Mynewsdesk we will hear why, and most importantly how she pivoted a 20m Euro ARR business to become a growth business again.  

Tom Boston, Social Sales Evangelist Salesloft

PLG at its finest, when the product does all the selling for you! Learn from one of the best PLG success stories in the Nordics as Mikael Thuneberg, CEO of Supermetrics tells us his learning of going from 0 to tens of millions Euro ARR before building a sales organization!

The million-dollar question for every CMO is, how do we stay relevant and top of mind with our core audience at all times. Should your focus be on innovation or should you double down on some key activities?  In this fireside session moderated by Kati Tammisto, Johanna Fagerstedt will talk about the concept and the process she's developed with her team to systemize success and relevance. She'll share her Reduce-Reuse-Recycle method to success.

A compelling strategic narrative can greatly impact your sales, recruitment and NPS. The journey to create it may even impact your strategy. Liza Collin from Visma will give you tools and a storytelling framework to get started right away to capture your audience.

Are you building a company to sell in 5 years? Or is the plan to build a sustainable business that can take 15+ years. These are two very different visions and will dictate how you build, structure, and run your business. In this session, we'll hear from Michael Falck, Co-Founder of Relex Solutions the approach they used to build a long-term profitable and sustainable SaaS company. 

If you are into poker this is the perfect way to end SaaSiest 2022. It is free to join and we even serve you food! Exclusively for SaaSiest 2022 ticket holders.

It will be a 3-hour tournament. 100 SEK buy-in and ultimate buy-in the first hour. Who will be the first SaaSiest Poker Open Champion?

Where: Casino Cosmopol, Malmö
When: April 21h 17-21
Sign up here