SaaSiest 2022 - The ultimate B2B SaaS experience in the Nordics
SaaSiest 2022 is presented by SaaS Nordic and provides a forum for SaaS Founders and professionals to share and discuss trends, best practices, and deep dive into relevant topics!
We have the pleasure to present to you a lineup of speakers with high impact, no-fluff content and a diverse range of voices and perspectives that will generate engaging discussions, challenge attendees to think differently and give participants takeaways they can implement immediately
Some of the themes that will be addressed:
- International expansion – how do you optimize your expansion efforts to shorten time to value in new markets
- What are the key Sales and GTM trends today that, actually, work
- Community-Led-Growth as the new leading growth motion
- Talent density is the key success factor to success – how to attract, manage and motivate your #1 asset
- Leading vs lagging indicators, are you following the right KPIs?
- The fine art of growing via M&A and Partnership
- Marketing & Branding – the impact of dark social and demand generation in the race to win prospects’ trust
- Category creation and ownership – the path to the top spot in the quadrant
- PLG & Self-service – the key steps to get your product and organization ready for this
- Intelligent Growth capital – how to raise the right type of money at the right time. Join us for VC matchmaking and reversed shark tank exercise
- Networking and Roundtable – sessions dedicated for you to directly interact with your peers and the speakers in the different session rooms
- Award ceremony & Party – join us to celebrate the SaaSiest companies and people of the Nordics
Join us for these two knowledge-packed days and take part in all the great presentations, panel discussions, and roundtable chats. This will truly leave you inspired and send you back home with some new ideas for your own business!
Welcome to the SaaSiest 2022 – we can’t wait to see you all there!
Claim your seat at the table now!
Bio: Nathan Latka is the founder of SaaS database GetLatka.com. His book “HOW TO BE A CAPITALIST” broke the top 3 on WSJ bestseller list. His daily SaaS CEO interview podcast hit 15m downloads last month. Today, he’s building a fintech platform that lends money to software founders at founderpath.com
What you can expect from SaaSiest 2022
SaaSiest is the largest community-driven B2B SaaS event in the Nordics! For 2 full days, we gather Founders, Executives, and VCs under one roof to share experiences & best practices. To engage in meaningful networking and relationship building, all with a focus on propelling your career and business to new highs!
- A 2-day event with a focus on tactical sessions
- Largest Nordic event for Nordic B2B SaaS companies
- 50+ best in class speakers from leading Nordic B2B SaaS companies
- Workshops/Breakout sessions in several disciplines
- 100+ Networking and 1-1 meetings
- CEO meetup
- VC Matchmaking & Deal Room access
- Party like its 1999
SaaS Nordic's mission is to provide a forum for all SaaS Nordic professionals to share and learn from peers, across all operational disciplines! We empower you with the knowledge to grow faster than ever before!
Pre-event SaaSiest Padel Open 2022
Who is the best SaaS company at padel? We are calling for all padel enthusiasts that are also joining SaaSiest2022, to join us for a fun game of padel. Everyone that holds a ticket to the event is able to join free of charge! The competitive juices will be flowing for sure, but rest assured this is something for all levels of players.
Sign up here: https://forms.gle/Cv1NWuMY5mK7...
Registration & Networking
Welcome to SaaSiest 2022!
5 Ways to Build a $100m SaaS Company
Nathan spent 320 hours interviewing 62 private SaaS founders with $100m+ in Revenue (Several in Nordics are about to join - SuperMetrics, Dixa, Funnel.io). There were 5 key patterns, cheat codes, and "systems" that came up over and over again. He'll be sharing these live for the first time. The 4th one will surprise you. Can you guess all 5? You'll see 64 slides, 15 templates (LOI's, OKR docs, Internal team memos) you can use today.
Community-Led Growth is the Future of B2B SaaS!
Community-led growth is the GTM strategy used by some of the world's fastest-growing SaaS companies. In this session, we will hear how double Unicorn Neo4j created a grassroots movement to win it all! Emil Eifrem, CEO & Co-founder of Neo4j will walk us through how they built, maintained, and capitalized on a strong community from the inception of their journey.
What is the role of reviews in the B2B SaaS space?
Analysts put you in a bucket, individuals rate your product on review sites, industry experts have an opinion about your offerings. Should you care? Most definitely, not only care but actively work to move the public opinion in the direction that properly reflects the value you bring to the market. This session with Frances Arville, EMEA Sales, G2, and Mathias Thulin, Co-Founder & CSO GetAccept, is about how you need to think about external opinions and what you should do as a B2B SaaS company to come out on top!
Bringing Users In: How Voice of the Customer can change your product development?
A Voice of the Customer program provides a framework for asking, compiling, analyzing, and reporting customer feedback, their wants, and needs! In this session, Maria Petrova, Head of Product Supermetrics tells us how they work with VoC and the results!
Break and networking - Sponsored by Telavox
Triple the revenue, double the headcount
Scale, Scale and Scale - how do you efficiently scale your revenue team across internal teams & partners, globally, all at once? Sara Brooks, VP Sales at Pleo is sharing her story from the past 3 years with this Danish Unicorn, the do's ad dont's in scaling a revenue team in hyper-growth mode!
Calm in the Chaos of the $1m-$10m ARR SaaS growth journey!
A generalists' guide to getting specialist tasks done before you can afford specialists." Nick Peters joined Ardoq in 2018, just as they passed the $1m ARR milestone. As the VP of Operations, they managed to do Finance, Legal, RevOps, Support, HR, IT, & Security tasks on a tight budget before they could afford a CFO, VP of Legal, Director of RevOps, Head of Support, Head of IT, or CISO. What they've learned on that journey is valuable to any B2B SaaS company trying to optimize its budgets for growth.
Leading vs Lagging indicators - which one should you be on top of?
Every successful business has full control of the key Leading and Lagging indicators! But which are they? How do you keep track of them, what is the benchmark, and how do you get them to interplay. Learn from the panel of experts as they share their take on this! Moderator: Elif Schmidt, CEO Oxceed. Panel: Nora Tandberg, CFO Papirfly Group, Sølve Nord, CFO Kindly and Casper Nielsen Christiansen, CFO Penneo.
The Dos and Dont's when expanding outside of the Nordics
You have succeeded in your home market and now you've set your eyes on expanding in Europe, or even decided to go for the big prize - the US. Expanding internationally is exciting and rewarding, and success will significantly increase the value and staying power of your business. But it can also be quite challenging, and often very, very, expensive! Pål Malmros, partner at Verdane and investor in many internationally successful scaleups, will share learnings from Verdane, and will be joined on stage by Tobi Andersson, founder of the Verdane portfolio company Dapresy. Tobi will share his experiences from expanding internationally as a startup, contrasted with insights on how to lead large global teams, from his current role managing a EUR 100m+ SaaS business following Dapresy's acquisition and merger with Confirmit and Focusvision.
Lunch and networking - Sponsored by Workato
|Demand Generation - what is it and why should you care?
Moderator: Adam Holmgren, GetAccept
Panel: Anna Lasson Bannerflow, Jasmine de Guzman Optimere & Jakob Vinkel-Schaarup Leapwork.
|Socal selling and the art of mastering Dark Social
Laura Erdem, Dreamdata & Tom Boston, Salesloft
|Brand Building and positioning
Moderator: Anna Andersson, GM Sköna
Panel: Ling Koay, VP Brand Oneflow, Dafydd Prichard Co-Founder Cite & Julie Solem, Head of Brand Experience Dixa
|The Art of Enterprise selling - fire side
Moderator: Alexander Theuma, SaaStock
Sammeli Sammalkorpi CEO & Co-Founder, Sievo
|Product / Customer track|
|Empowered Product Teams
Jimmy Ekbäck, CTO Occtoo
|Customer led growth - Your customers is the best source for future growth
Niclas Ramon Staberg, Chief Customer Officer Hive Streaming
|How to become a multiproduct company
Tommi Ylinen, CPO RELEX Solutions
|CEO & Founders track|
|6 ways founders can get capital today and 3 terms to watch out for. Nathan Latka, CEO GetLatka.com & FounderPath.|
|How to hire for success in the US.
William Bruce, Partner at True
|How innovators create new categories
Frances Arville G2, Erik Bakstad CEO Ardoq, Emil Eifrem, CEO & Co-founder Neo4j, Mathias Thulin Co-Founder & CSO GetAccept
|Too much funding can kill your start-up! Avtar S. Jasser, CEO & Founder CatalystOne Solution AS|
Break and Networking - Sponsored by Telavox
Building the marketing & sales machine to attain go-to-market fit - a fireside chat with Rory Blundell, CEO gravitee.io
Once they have achieved product-market-fit, the number one mistake scaling SaaS companies make is blindly ramping up marketing & sales investments without first building a scalable, repeatable and predictive marketing & sales machine. In this fireside chat Oxx co-founding partner Mikael Johnsson will be speaking to Rory Blundell, CEO of Gravitee, a fast growing SaaS company which is right now in the process of building its marketing & sales machine to take the step from product-market-fit to go-to-market-fit. The conversation will focus on key learnings and the do's and don'ts to navigate this tricky but critical phase of your SaaS company's growth.
Onboarding - the key to Churn Prevention and increased NRR!
Poor onboarding = poor adoption early on, is the #1 reason why customers churn! How do you fix this? What does good onboarding look like? Learn from Courtney Librizzi, Head of User Engagement Kognity, what you need to do in the first 30-60-90 days for your customers to see the real value right of the gates and leaving them wanting to come back for more.
This is why you wont be successful in the US!
Taking on the US market is one of the key expansion elements for almost every SaaS organization. It is also one of the most difficult, and a lot of folks have failed. Learn from Øyvind Reed, CEO Whereby, what some of the common pitfalls are and what you need to do to avoid them.
Energizing Sales in a Chaotic World
It is Energy, not Effort! How do you energize your sales team and lay the ground for repeatable success? Aaron Ross, author of Predictable Revenue will share in his keynote 3 key ingredients in order to establish and achieve exactly this, Energized Sales!
Day 1 impressions and evening prep
Mingling with bubbles 🥂 - Sponsored by Intercom
Champagne and networking - after a jam-packed day of great sessions there is no better way into a relaxed and fun atmosphere to connect with your peers than Champagne!
Dinner and networking - Sponsored by Intercom
Welcome to a food feest! A selection of local flavors will be served for dinner, there is something for every taste bud out there :). Great food, accompanied by SaaSy drinks and lots of great conversations - a perfect way to get into dancing mood!
Party like it's 1999 🕺🍸🍺😎
The famous duo Sax on the beat will be playing live, exclusively for us at SaaSiest! It's a take on modern music in a way you may have never seen before! 100% guaranteed that you'd like to hit the dance floor when the sax hits its first note!
Dance floor, disco lights, bars with SaaSiest signature drinks, and great music all at your fingertips! Party like it's 1999
Welcome back for day 2 of SaaSiest 2022!
From 4m USD ARR to 50m+ USD ARR in 1 year - what are the lessons learned?
4m USD to 50m+ USD ARR, 50 to 550+ people and raised 600m USD, all within the same year! Join us as Daniel Eisenberger from Deel tells us about all the things they've learned during this amazing journey, that should apply to every SaaS hypergrowth organization out there!
Is the commission & bonus-free organization the wave of the future?
We've all been waiting for that commission and bonus check at the end of the year! It feels good when it lands for the employee, but is it good for your organization and employees long-term? Fredrik Skantze, CEO Funnel shares his story about how his organization deployed a commission & bonus-free organization, just to see growth excel more than ever before!
How to build an HR function to scale globally with?
There is a good reason why the HR function has a seat at the management and board table! Or at least should! But what does it really take from an HR function to attract, develop and retain your biggest asset - your people? Learn from our HR specialists how a well-developed HR function is a key success factor in your growth journey.
Moderator: Nanette Brink, CEO Sweden HR group. Panel:
Elin Filipp Chief People Officer Talentech Group
Sabina Klint Chief People Officer, Funnel
Anna Oom Lindroos Chief People Officer, Puzzel
How to pivot a successful business at 20m Euro ARR?
Past success is not a guarantee for future success. The one thing the most successful B2B SaaS companies have in common is that they can iterate and adjust for the future faster than anyone else. But how exactly do you "pivot" your business? In this session with Louise Barnekow, CEO of Mynewsdesk we will hear why, and most importantly how she pivoted a 20m Euro ARR business to become a growth business again.
Break & networking - Sponsored by Telavox
|Q&A with Aaron Ross, Author of Predictable Revenue|
|How to onboard and ramp your SaaS sales reps to quota in weeks versus months, Richard Smith, VP Sales Refract.|
|How do you unite your Sales & Marketing organization into one Revenue Team.
Moderated by Dave Schneider, Director of Product Marketing Ocean.io
Panel: Anna Ståhl CCO Hive Streamimg, Jaakko Paalanen CRO Leadfeeder, Sanja Gabler CMO Stratsys
|Product / Customer track|
|David Nelson - What B2B SaaS can learn from casual mobile games
David Nelson, Growth at Kind App
|Product strategy as a catalyst to your Go-To Market Strategy
Christian Lund, CPO Templafy
|How to build your Product Management organisation
Moderator: Heta Ruikka, VP Product Management, Sievo
Panel: Axel Elvik, CPO EcoOnline, Flemming Goldbach, CPO LMS365 & Mikael Selegård, CPO Voyado.
|CEO & Founders track|
|The different stages on the journey to $100m ARR and beyond.
In this interactive session Oxx co-founding partner Mikael Johnsson will answer all of your questions about the different stages of growth and what to focus on and optimize for in each step of the journey to building a large and valuable SaaS company
|Through the roof - how to maximize your valuation! Pål Malmros, Partner Verdane|
|The road to a transactional event, and the life after, from a capital market perspective
Daniel Lilliehök Partner GP Bullhound, Ola Sars Founder & CEO Soundtrack You Brand, Frederic Laziou CEO Puzzel, Emre Gürsoy CEO Agillic
Lunch and networking - Sponsored by Workato
SaaSiest Comedy Show
Tom Boston, Social Sales Evangelist Salesloft
From 0 to Hero - without a sales organization!
PLG at its finest, when the product does all the selling for you! Learn from one of the best PLG success stories in the Nordics as Mikael Thuneberg, CEO of Supermetrics tells us his learning of going from 0 to tens of millions Euro ARR before building a sales organization!
The CMO dilemma - Double down or continue to iterate?
The million-dollar question for every CMO is, how do we stay relevant and top of mind with our core audience at all times. Should your focus be on innovation or should you double down on some key activities? In this fireside session moderated by Kati Tammisto, Johanna Fagerstedt will talk about the concept and the process she's developed with her team to systemize success and relevance. She'll share her Reduce-Reuse-Recycle method to success.
Break and Networking - Sponsored by Telavox
The story is the strategy
A compelling strategic narrative can greatly impact your sales, recruitment and NPS. The journey to create it may even impact your strategy. Liza Collin from Visma will give you tools and a storytelling framework to get started right away to capture your audience.
Building for the future - the path to a EUR 5B company!
Are you building a company to sell in 5 years? Or is the plan to build a sustainable business that can take 15+ years. These are two very different visions and will dictate how you build, structure, and run your business. In this session, we'll hear from Michael Falck, Co-Founder of Relex Solutions the approach they used to build a long-term profitable and sustainable SaaS company.
The SaaS Nordic Pledge - Together we are stronger!
Closing words and welcome to SaaSiest 2023
Post-event - SaaSiest Poker Open 2022
If you are into poker this is the perfect way to end SaaSiest 2022. It is free to join and we even serve you food! Exclusively for SaaSiest 2022 ticket holders.
It will be a 3-hour tournament. 100 SEK buy-in and ultimate buy-in the first hour. Who will be the first SaaSiest Poker Open Champion?
Where: Casino Cosmopol, Malmö
When: April 21h 17-21
Sign up here
Networking and match-making is now open using Brella
- Connect with 950+ peers to exchange ideas and experience about topics of your interest
- Build relationships with partners, customers and investors
- Get access to dedicated networking sessions at the event
Here are two videos showing how to get started with Brella should you need some assistance:
Become an Event Partner
Expose your company to the largest Nordic gathering of B2B SaaS companies and professionals!
- Establish Brand Awareness
- Associate yourself with key thought leaders
- Strengthen Employment Branding
- Support the SaaS Nordic Community
E-mail: email@example.com for partner inquires!
Some voices about SaaSiest
Johanna Fagerstedt, CMO Quinyx
Really excited about the upcoming SaaSiest! I’m looking forward to learning from growth hackers with similar challenges and to nerd away on marketing and growth topics with passionate and talented peers from the Nordic SaaS Community.
Mikael Johnsson, Co-Founder Oxx
SaaS is coming of age in the Nordics and it’s great to see a community of operators and experts coming together through SaaS Nordic.
Mathias Thulin, Co-Founder GetAccept
At last, an event that gathers the right people, discusses real challenges without prestige, and at the same time is entertaining. An event well worth prioritizing!
Sascha Skydsgaard, CSO Timelog
With this event, we finally have a focus on how to learn from each other within a huge industry of SaaS companies in the Nordic countries. Normally you look to the US for inspiration, but we have so many cool SaaS companies here in the Nordics – and with this event, we can learn from each other as colleagues and not competitors. It is a huge win for us all.
Niilo Fredrikson, CEO Efecte
I love what SaaS Nordic have done to create a community for the people behind the vibrant SaaS scene in this part of the world. This industry contributes so much to sustainable prosperity and growth through digitalization and automation. Anything that accelerates and supports this development is just simply good for the world and good for the people!
Erik Bakstad, CEO & Co-founder at Ardoq
I'm very excited about the rapid growth of the SaaS Nordic Community. Building and scaling a SaaS company is challenging. The rapid increase in members reflects the strong interest in the community to learn from each other's successes and failures. I'm excited to attend the SaaSiest conference to share some of our experiences and learn from others
All you need to know
Arranged by: SaaS Nordic
When: April 20-21, 2022
Where: Slagthuset, Carlsgatan 12e, 211 20 Malmö, Sweden
Any questions? Email: firstname.lastname@example.org
It is a 24 minute ride with direct train from Copenhagen Airport
From Malmö Central Station it is a few minutes walk to the venue and the surrounding hotels.
Comfort Hotel Malmö (right across the street from Slagthuset)
Clarion Hotel Malmö Live (700m away, but they have a skybar...)
Scandic Kramer (700m towards the city center)